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Adeffective Ltd
Industry Group: Advertising / Marketing - Entertainment Production

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Business Summary
AdEffective Limited, formerly The Swish Group Limited, is an online advertising business focusing on the distribution of search advertising to publishers and publisher networks and on the design and development of new platforms and technologies in the online advertising space to help improve advertiser return on investments and generate revenue for its publisher partners. Ad units server through AdEffective’s partner syndication network, which include search (ads based on keyword input), contextual (ads based on the content of a page) and footar ads (ads which appear fixed to the bottom of a web page). It specializes in search and contextual advertising, providing solutions for both advertisers and publishers.

Financial Summary
BRIEF: For the six months ended 31 December 2011, The Adeffective Limited's revenues decreased 3% to A$1M. Net loss increased 41% to A$1.4M. Revenues reflect the decrease in sales revenue and lower other income. Higher Net loss reflects by increase in professional fees, a significant decrease in impairment expenses, increase in other expenses, a significant increase in finance costs and lower operating margin.

Business Address


Level 3, 1 Collins Street
MELBOURNE, VIC 3000
Phone: 61-3-96650403
Fax: 61-3-96505571
http://www.adeffective.com/

ASX Share Price Information
Current Price 0.010
Current Price Date 17/05/2012
52 Week Hi/Low 0.04 - 0.01
Avg Volume Last ten Days 0.34
ASX Company Sizing
Market Cap 2.08
Revenues 2.48
EBITDA -0.89
Net Income -1.11
Number of Employees -
Enterprise Value 2.48
Research Analyst Forecast
Consensus Recommendation -
Target Price -
LT Growth Rate -
Projected P/E -
Sales -
EPS -
Profit -
DPS -
Share Ratios
EPS -0.00979
RPS 0.01893
BV per Share 0.00731
Cash per Share 0.00119
Cashflow per Share -0.00819
Cashflow per Share 0.00000
Financial Ratios
Gross Margin 38.03410
ROE -81.16243
Price/Sales 0.97214
P/E -
P/Book 1.36745